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The Prizely home page: a small "Prizely" label above the headline "Lead capture games for expos, retail, restaurants, and QR campaigns", a line about Lucky Wheel and Scratch-to-Win campaigns that collect names, emails and phone numbers, and a purple "Get started free" button beside a "Try the demo" link, over a pale purple illustration of a prize wheel, a scratch card, a sign-up form and a gold trophy.
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Prizely — Multi-Tenant Gamified Lead-Gen SaaS

Overview

We designed and developed Prizely, a multi-tenant SaaS platform in Laravel 12 that turns lead capture into a branded game experience. Merchants register, create one or more brands (each with its own slug, 2-color palette, logo, and up to 8 rewards with images), configure win percentages per reward, and activate Lucky Wheel or Scratch-to-Win games. Each brand lives at a clean /{brand-slug} URL with its own visual identity — the player sees only that brand. Before playing, leads fill in a name, email, and phone form (GDPR consent checkboxes configurable per brand); duplicate detection by email+phone prevents replay abuse. Winners receive an automated reward email with optional redemption codes. Credit packs are purchased via Stripe Checkout (metered per-play billing), with a self-service billing history page. The admin dashboard surfaces plays-per-day charts, reward distribution stats, conversion rates, and a filterable, exportable leads table (.xlsx). A sandboxed test-games mode lets owners preview games without consuming credits or logging leads. For physical events, kiosk mode locks the device to a single brand with an owner-only unlock flow. The platform is bilingual (Greek/English), WCAG 2.2 AA compliant, and includes GSAP scroll animations, SEO with JSON-LD, per-page hreflang alternates, and an llms.txt for AI crawler visibility.

Challenges

Designing a multi-tenant architecture where each brand maintains its own visual identity (colors, logo, rewards) under a single Laravel install, building two distinctly different game engines (wheel vs. scratch) that share a common play/reward pipeline, and implementing metered Stripe billing that deducts credits per play while keeping latency invisible to the player.

Solutions

Used Laravel's tenant-agnostic routing with {brand} wildcards and policy-based ownership gates — one codebase, infinite branded storefronts. Built each game as a self-contained Blade/Alpine component feeding into a shared PlayController that validates credits, prevents duplicates, resolves rewards via weighted random selection, and dispatches queued confirmation emails. Stripe Checkout sessions carry metadata (pack_id, brand_id, user_id) fulfilled via webhook; a credit-balance cache column avoids per-play DB writes. Kiosk mode uses a session flag + unlock PIN flow with rate-limited attempts. The admin dashboard uses Chart.js for plays/reward distribution and a filterable DataTables-powered leads table with .xlsx export.

Gallery

  • The Prizely home page: a small "Prizely" label above the headline "Lead capture games for expos, retail, restaurants, and QR campaigns", a line about Lucky Wheel and Scratch-to-Win campaigns that collect names, emails and phone numbers, and a purple "Get started free" button beside a "Try the demo" link, over a pale purple illustration of a prize wheel, a scratch card, a sign-up form and a gold trophy.

    Home Page — What It Does, Who It Is For and a Free Start

  • Four cards in a row, 2 games included, 100 free plays, Expo-ready kiosk and Real lead export, with the kiosk card raised and white under the pointer, above three numbered step cards with illustrations: Create your brand; Set prizes, odds, and codes; and Share, scan, or lock to kiosk.

    How It Works — A Brand, Its Prizes and a Link in Three Steps

  • The heading "Two lead capture games, one campaign dashboard" and a line on switching on either game or both, above two cards: Lucky Wheel, illustrated with a purple and gold prize wheel beside a QR code stand and coins, and Scratch-to-Win, illustrated with a half-scratched silver card showing a gold gift, each with a short description.

    The Games — Lucky Wheel and Scratch-to-Win on One Lead Form

  • A dark section headed "Kiosk mode for expos and live activations", with a paragraph on locking a tablet to one brand page and three points ticked in gold, beside an illustration of a kiosk screen and a phone, both showing a prize wheel, next to a card with a QR code.

    Kiosk Mode — One Tablet, One Brand, a Fresh Game for Each Visitor

  • The heading "Prizely Q&A" above four questions, the first two open, on how many games Prizely includes and whether the first 100 plays are free, and the other two closed with plus signs, followed by the line "Ready to launch your first lead capture game?" and a "Get started free" button.

    Q&A — The Questions a Marketer Asks Before Signing Up

  • Five pricing cards: Free trial, €0 for 100 plays; Starter, €20 for 1,000 plays; Growth, €50 for 3,000 plays, outlined in purple with a "Most popular" badge; Pro, €120 for 10,000 plays; and Top-up, €20 for 1,000 more plays, on a lilac card with a dashed border. Each has a short description and a button.

    Pricing — Pay per Play, With the First 100 Free

  • The Contact Us page: the heading and a short invitation to get in touch, a form with empty fields for name, email address and message above a purple "Send message" button, and beside it a card headed "Email us directly" with the address reward@prizely.cc and a reply time of one to two business days.

    Contact — Three Fields or a Direct Email, Answered Within Two Days

  • A brand's game page in Nissan red: the Nissan logo with "Sfakianakis Group" beneath it, the name Nissan, the line "Choose how you want to play, then enter your details on the next screen", and two illustrated cards, Scratch to Win and Lucky Wheel, the second lighter under the pointer, with an EN / ΕΛ language switch in the top corner.

    Brand Page — In the Brand's Own Colours, With a Choice of Game

  • The home page on a tablet: the Prizely logo and a menu button, the headline over the pale purple illustration, the introduction, the "Get started free" button and the "Try the demo" link, and below the hero four cards in two rows: 2 games included, 100 free plays, Expo-ready kiosk and Real lead export.

    Home on a Tablet — The Pitch and Four Proof Points at a Glance

  • The About page on a tablet: a "Prizely" label above the headline "Lead capture games for real-world campaigns" and its subtitle, an "Our mission" section on helping businesses of all sizes collect leads through branded game experiences, and the first two value cards, one illustrated with a branded game page beside colour swatches and toggles, the other with two screens marked α and A, showing the Parthenon and London, around a globe.

    About — The Mission Behind Prizely, Without the Jargon

  • The heading "Use Prizely wherever attention turns into a lead" and its introduction above four cards in two rows, Retail stores, Restaurants and cafes, Trade shows and expos, and Instagram and QR campaigns, each with a sentence on how Prizely is used there, followed by the "Prizely Q&A" heading and its questions, the first one open.

    Use Cases — Shops, Cafés, Expos and QR Campaigns, One Card Each

  • The Nissan brand page on a tablet, showing the lead form: the logo on red, the name Nissan, the line "Fill in your details below for a chance to win!", a bar naming Scratch to Win with a Change link, empty fields for first name, last name, email address and phone number, and a white "Play now" button.

    Lead Form — Four Fields Between the Player and the Prize

  • The home page on a phone: the Prizely logo and a menu button, the headline over a pale illustration, the introduction, a "Get started free" button with a "Try the demo" link beneath it, and the top of the first feature card.

    Home on a Phone — The Same Pitch, Stacked for One Hand

  • The menu open on a phone, full screen on a purple gradient: links numbered 01 to 06 for Home, Demo, About, Pricing, Contact and Log in, a close button at the top, and at the bottom EN and ΕΛ language links beside a gold "Get started" button.

    Mobile Menu — Every Page and the Sign-Up, a Tap Away

  • The section "Two lead capture games, one campaign dashboard" on a phone: its introduction, then the Lucky Wheel card, with an illustration of a prize wheel beside a QR code stand and coins, and its description.

    The Games on a Phone — Each One Explained in a Single Card

  • The Nissan brand page on a phone: the logo on red, the name Nissan, a line asking the player to choose how to play, the heading "Choose your game", the Scratch to Win card and the top of the Lucky Wheel card, with the EN / ΕΛ switch at the top.

    Brand Page — What a Player Sees After Scanning the QR Code

  • The lead form for Lucky Wheel on the Nissan page, on a phone: the logo, the line "Fill in your details below for a chance to win!", a bar naming Lucky Wheel with a Change link, empty fields for first name, last name, email address and phone number, and a white "Play now" button.

    Lead Form — The Player's Details, Captured Before the Game

Back office

  • Prizely admin dashboard showing brand management and analytics

    Admin Dashboard — Brand Management & Analytics