Savage Brand Identity — Visual System
Developed the full visual identity for savage.design, our own creative studio. The project encompassed logo design, custom typography pairing, a bold yellow-and-black color system, iconography, and comprehensive brand guidelines. Every element was crafted to communicate the studio's philosophy: wild creativity meets disciplined execution. The identity extends across digital (website, social media, email signatures) and print (business cards, letterheads, presentation decks) — ensuring a cohesive brand presence at every touchpoint.
Technologies
Adobe Illustrator
Photoshop
Figma
Branding
Typography
Color Theory
Print Design
Challenges
Creating a brand identity that feels bold and unconventional while remaining versatile enough for both digital and print applications across multiple languages.
Solutions
Built a modular design system with a constrained color palette (black, white, yellow) that works at any scale, paired Roboto Serif and Roboto Mono for a distinctive typographic voice, and documented everything in a living brand guide.
Gallery
